Case Studies
RYDER CUP
Capgemini Plays the Long Game
For almost 100 years, the Ryder Cup has captivated audiences and become one of the world’s greatest sporting events. Every two years, the best players from Europe and the US go head-to-head in match play competition. Capgemini wanted to be an integral part of this event to elevate brand awareness. Stellar Partners made it possible for them to become a Worldwide Supplier to the 43rd Ryder Cup at Whistling Straits 2023. Their status will elevate to Worldwide Partner from Rome 2023 through to County Limerick 2027. Stellar Partners will take charge of all brand activations and hospitality relating to Capgemini’s partnership.
RUGBY WORLD CUP
Scoring Big for Capgemini
The best teams in the world gather every four years to contest the Rugby World Cup. Our client, Capgemini, is one of the top companies in the world and are looking to increase their brand recognition globally. Stellar Partners successfully positioned Capgemini as one of the six Worldwide partners for the men’s Rugby World Cup/France 2023 as well as the women’s Rugby World Cup/New Zealand 2021. In partnership with leaders from the World Cup Federation, France and New Zealand LOCs and brand ambassadors, Stellar made Capgemini’s sponsorship a winning combination. Stellar also advised on digital tech solutions to enhance fan experience.
ONE CHAMPIONSHIP
Positioning Mixed Martial Arts for the Olympic rings
As part of our growing partnership with ONE Championship, Stellar Partners is supporting the Global Association of Mixed Martial Arts [GAMMA] efforts to obtain Olympic recognition for mixed martial arts. Stellar also assisted in helping to make GAMMA the globally recognized amateur federation working with ONE to develop and promote best practices in health and safety standards, anti-doping regulations and amateur MMA competition rules. While we continue to build their positioning within the Olympic Movement, Stellar provides advice and support on public relations and communication strategy to ensure their messaging helps to build their brand within the sports community and the general public.
OLYMPIC TORCH RELAYS
Keeping the Olympic Spirit Burning
It’s been our privilege to hold key operational roles for multiple Olympic Torch Relays starting in Athens 2004, the first globally inclusive international relay. We’ve consulted numerous international sponsors such as Coca-Cola, Lenovo, Royal Bank of Canada, Volkswagen & Samsung to activate their marketing and torchbearer programs as well as working closely with various national and event organizing committees to assist with their logistics and activities. Roles ranged from pre-event planning, consultation and execution of all aspects of the torch relay, torchbearers and sponsorship activation to vehicle design, staff logistics, supervision & training, video production, regional dealership marketing education, government liaison and VIP hosting.
OLYMPIC GAMES BIDS
Bringing the Olympic Games Home
Since the founding of the International Olympic Committee in 1894, hundreds of National Olympic Committees have submitted their bids to host the Games. Only 51 different cities have had the honor of being chosen to host the modern Olympic Games. To successfully submit a winning bid takes a lot of hard work, a little luck and a very specific set of talent, knowledge and expertise. Andrew Craig of Stellar Partners has that rare combination and experience to make Olympic dreams come true. He has been involved as a key asset in no less than 4 successful Olympic bids. His involvement as a Senior International Relations Advisor for Vancouver 2010, London 2012, Sochi 2014 and Paris 2024 helped make these events a global success for the cities that hosted them, the athletes who participated and the millions of fans who watched around the world.
LAMBORGHINI
Driving Lamborghini Around the World
Having worked for Volkswagen Group’s Lamborghini and Volkswagen brands for 15 years, Stellar Partners founder, James Page, managed all marketing of Lamborghini for Canada, United States, China, Singapore and all Asian markets. He led all model launches and experiential events including the launch of Lamborghini’s one-make race series, Super Trofeo, across the major Asian markets. He was part of the team that introduced the Lamborghini brand to the Chinese market, ultimately making China one of Lamborghini’s most important and profitable global markets.
